17 Jun 2014

My two-year Blogiversary Giveaway is a Treat for You!



A very happy birthday to Deliciously Directionless! Yes, my blog turns 2 today :) Oh, and this is my 100th blogpost! A big, big thank you to all of you lovely readers who have made this possible! And boy, do I have a ‘treat’ for you!

Update: This giveaway is now closed and the winner was announced on my Facebook Page on June 19th. Congratulations, Neha Borkar! And thank you all for participating :D 

Image courtesy Penguin India

I recently added a delectable book to my cookbook collection. The Big Book of Treats by Pooja Dhingra is just that – a treat to the senses. Not only are the images drool-worthy, the book is packed with tons of baking advice and of course, yummy recipes. It’s especially helpful for novice bakers, but seasoned bakers will also find inspiration in its pages. The book begins with a Baking 101 on ingredients, equipment and techniques, as well as some tips and tricks to help you on your baking journey. There are recipes for cakes, cookies, brownies, cupcakes, tarts, truffles, macarons and more (gosh, I am salivating!). Recipes have been simply presented in an easy-to-follow manner. The book is geared towards the Indian kitchen and uses ingredients that you’d find in your neighbourhood grocery store, supermarket (and Arife).
Image courtesy Pooja Dhingra


Pooja of course needs no introduction. Owner of the immensely popular Le 15 Patisserie, which has three outlets in Mumbai, and Studio Fifteen – a culinary studio where you can learn not just baking but also salads, pizzas, party food, cocktails and more.

I attended one of the book launch events – at Foodhall, Palladium

Image courtesy Foodhall


Pooja was demonstrating some recipes from the book and I confessed that I have never been able to make good cupcakes. So I was promptly pulled to the baking station to try my hand at them, under Pooja’s instructions. 

Image courtesy Foodhall
And voila, the cupcake gods smiled on me and I had a tray-full of dainty cakes ready to be iced. Since then I have baked cupcakes at home couple of times and they have turned out great!

Image courtesy Foodhall. Cupcakes in the background!

I did a fun rapid-fire ‘interview’ with Pooja; take a look below.


Image courtesy Foodhall
Q1. Dream dinner date? 
A1. Jimmy Fallon

Q2. Favourite foodie movie?
A2. Julie & Julia

Q3. What’s inside your refrigerator right now?
A3. Fruit & Dark Chocolate


Q4. Favourite bakery/patisserie in Mumbai & Paris?
A4. Ellipsis in Mumbai & Pierre Herme in Paris

Q5. If you were a dessert, what would you be? And why?
A5. Molten chocolate cake with a salted caramel centre. Perfect combination of tough, soft, sweet & salt :P


Coming back to the blogiversary and my treat for you – you must have guessed by now that it’s a giveaway! What’s up for grabs? Pooja has generously offered one signed copy of “The Big Book of Treats” to one lucky winner! Isn’t that fabulous?!

How to participate:
  • All you have to do is like Deliciously Directionless on Facebook.
  • Then leave a comment on the Facebook post with the one thing you’d like to learn to bake (it can be anything – something that you’ve tried at a patisserie, or have seen a picture of, or have dreamt about…) 
Terms & Conditions
  • Giveaway is open for Mumbai residents only
  • Your entry will be eligible only if you LIKE the Facebook page AND leave a commentthere
  • Giveaway is only open for TODAY – June 17th 2014; so get cracking!
  • The winner will be jointly selected by Pooja and me, and will be announced on the blog by June 20th.
  • If you win, you’ll need to collect the book from Le 15’s Bandra store; stock up on some macarons and choux while you’re there ;)

It’s that simple! Pooja and I are eager to hear from you. Participate now and spread the word.

And good luck!


2 comments:

  1. Congratulations on the two year (and the 100 posts) mark - here's to many more years of delicious blogging :)

    ~ Charu

    ReplyDelete